top of page
The Journey of Choices (ebook) (1).jpg

Firenze Italy

The Magical Land of Sedona, AZ

ABOUT US

From Florence, Italy, Roberto moved to the U.S. in 1968 and attended Boston University, where he received a degree in Physics. He later moved to Cleveland, Ohio, to work as research scientist for 10 years. In 1976, Roberto received an MBA degree at Cleveland State University, where he attended several courses in psychology, and he became intrigued with human predictability and the human mind. Then, Roberto moved to West Los Angeles in California and in 1981 he founded a consortium of university professors to provide clients with strategic business development services and marketing program designs.

 

In 1981, Roberto also started teaching business development, marketing and consumer decision making psychology in the graduate programs of California’s second largest private accredited university. Afterwards, for over 22 years, Roberto became a graduate school instructor with the largest accredited university in the United States. Since 1981, Roberto, a public speaker and university instructor (often called ‘Professor’ by his students) addressed over 85,000 students and seminar participants and discussed how ineffective practices and belief systems may be bypassed to achieve personal success. Common trends became apparent at these seminars, yielding self-fulfillment, as well as personal and professional success that were later summarized in ’13 Rules of the Game of Life’ – inspiring both Victoria and Roberto to write their ‘legacy’ book “The Journey of Choices ~ The City of Knowledge”.

 

In 1994 Victoria, an experienced coach and trainer, a creative graphic art technologist, and an impeccable advertising editor, joined Roberto’s strategic development and coaching consortium in West Los Angeles. Victoria’s father was the publisher of a series of newspapers in Washington State prior to moving to California. At a very early age in her life, Victoria inherited the importance of language and the power of written words, that has continued to this day in her life. Victoria trained with one of the largest self-development organizations in the U.S. for several years,

 

Victoria recognized and confirmed Roberto’s research and findings with regards to what ‘Causes’ people to succeed in their lives. Victoria and Roberto were married in 1994. Having moved from Bel Air in California to Sedona Arizona in 2006, inspired by these wonderful spiritual surroundings, Roberto and Victoria decided to write a ‘Magical’ Instructional Fantasy story, called The Journey of Choices ~ City of Knowledge where animals and trees speak, and where good defeats evil, with the (13) Thirteen Life Mastership Rules embedded in the contents of The Journey of Choices ~ City of Knowledge story.

 

While Roberto’s observations and research drove the content of The Journey of Choices ~ City of Knowledge book, Victoria’s impeccable organizational and graphic skills converted the original text draft into a book that is now shared with the public. With two Volumes I – II and 111 custom color pictures in each of the books. ~ Volume I -II

 

 

Victoria and Roberto currently reside in Sedona, AZ

with their White West Highland Terrier ‘Sir Oliver Henry’.

20211217_090602-OLLIE XMAS CRD.jpg
Our West Highland Terrier
'Sir Oliver Henry'
at 6 months old
bottom of page